Were you one of the many swooning over Frank’s iPhone app-assisted, Central Park proposal to girlfriend Kasey the other month? Well, sorry to tell you, folks, Frank’s undying love was a lie! That is to say, it was a hoax.
Frank’s Marriage Proposal in Central Park hit
According to the YouTube description, the elaborate proposal was orchestrated by a team enlisted by Frank (whose real name is Doug Darwin — Kasey’s real name is, in fact, Kasey). The whole thing — which included a live band and a row boat — was said to be filmed using a bunch of hidden cameras, which were “streamed live into the team’s iPhones so they could watch the whole thing from a safe distance. A behind-the-scenes camera guy videotaped the team in action,” according to the YouTube description.
Whatever app the description is referring to, it doesn’t exist, but it did prompt some commenters to speculate that the whole thing was an elaborate Apple commercial.
It turns out the commenters were wrong — the video was not a shill for Apple. It was made to promote Michael Krivicka’s and business partner, former Saturday Night Live producer James Percelay’s, newest venture, Thinkmodo. Thinkmodo, which will launch on January 3, 2011, focuses on mining the marketing potential of viral videos.
If Krivicka’s name sounds familiar, you may be familiar with his other moniker, The Bald Guy, under which he has come out with such stunts as parody AR iPhone app NUDE IT, as well as a campaign to get Jimmy Fallon to follow him on Twitter.
“Since viral videos are both art and science, we wanted to merge both elements to introduce predictability to the videos’ success,” Krivicka tells us. “As part of our ’study’ we staged an elaborate marriage proposal in Central Park and fused tech and romance to see how well each would be received if merged.”
“Would men be drawn by the awesome iPhone app (which unfortunately doesn’t exist) or would women cry and wonder why Frank threw the ring (which was never in the box)? Since our video was covered by outlets like Glamour as well as CNET, we learned that, contrary to conventional wisdom, content can be made to appeal to both sexes without lessening the appeal to each.” (Note: It seems CNET was suspicious from the start.)
As for what Krivicka plans to do with these findings: “The field of viral videos is constantly changing and new trends are born every day,” he says. “With these particular findings we want to show advertisers that one video can target men and women. Separate campaigns are not needed.”
Krivicka certainly picked an effective theme for his video; tech-related wedding proposals are always a crowd-pleaser — see The Old Spice Guy delivering a proposal during his viral campaign, a proposal packed with Twitter, Foursquare and Qik, and even an Apple Store wedding.
What do you think of Krivicka’s highly effective, yet false, viral video? What function do you think videos like this could serve in a marketing arena? Have you lost your faith in true love? Let us know in the comments.
For more Web Video coverage:
This post is brought to you by Dynadot, sponsor of the Mashable Awards’ “Best Internet Meme” Category. Dynadot is an ICANN accredited domain name registrar and web host. Join Dynadot on Facebook to learn how to enter its I Can Haz iPad Giveaway!
The Mashable Awards, our annual contest highlighting the very best the web has to offer, is entering its final round and we’re announcing the five finalists in the “Best Internet Meme” category supported by Dynadot. They are:
Sad Keanu
Bed Intruder
FFFFffffuuuuu Guy
Double Rainbow
#FridayReads
You have from now until December 15 to pick your favorite. If you have questions about the Mashable Awards or the list of finalists, please post them to our GetSatisfaction page. Let us know which meme was your favorite: You can vote once per category per day, so get voting!
The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Mashable Awards Category Sponsor:
Win an iPad!
Join us on Facebook to learn how to enter Dynadot’s I Can Haz iPad Giveaway!
Dynadot is an ICANN accredited domain name registrar and web host where you can register the perfect domain name affordably, reliably, simply and securely. Whether you are a blogger, business owner, or planning on creating the next best Internet meme you need a domain that represents you. Let Dynadot help you establish your web identity today.
Top image courtesy of Flickr, Velo Steve
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Light Can Generate Lift - Science <b>News</b>
Researchers create a lightfoil that can push small objects sideways.
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
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Were you one of the many swooning over Frank’s iPhone app-assisted, Central Park proposal to girlfriend Kasey the other month? Well, sorry to tell you, folks, Frank’s undying love was a lie! That is to say, it was a hoax.
Frank’s Marriage Proposal in Central Park hit
According to the YouTube description, the elaborate proposal was orchestrated by a team enlisted by Frank (whose real name is Doug Darwin — Kasey’s real name is, in fact, Kasey). The whole thing — which included a live band and a row boat — was said to be filmed using a bunch of hidden cameras, which were “streamed live into the team’s iPhones so they could watch the whole thing from a safe distance. A behind-the-scenes camera guy videotaped the team in action,” according to the YouTube description.
Whatever app the description is referring to, it doesn’t exist, but it did prompt some commenters to speculate that the whole thing was an elaborate Apple commercial.
It turns out the commenters were wrong — the video was not a shill for Apple. It was made to promote Michael Krivicka’s and business partner, former Saturday Night Live producer James Percelay’s, newest venture, Thinkmodo. Thinkmodo, which will launch on January 3, 2011, focuses on mining the marketing potential of viral videos.
If Krivicka’s name sounds familiar, you may be familiar with his other moniker, The Bald Guy, under which he has come out with such stunts as parody AR iPhone app NUDE IT, as well as a campaign to get Jimmy Fallon to follow him on Twitter.
“Since viral videos are both art and science, we wanted to merge both elements to introduce predictability to the videos’ success,” Krivicka tells us. “As part of our ’study’ we staged an elaborate marriage proposal in Central Park and fused tech and romance to see how well each would be received if merged.”
“Would men be drawn by the awesome iPhone app (which unfortunately doesn’t exist) or would women cry and wonder why Frank threw the ring (which was never in the box)? Since our video was covered by outlets like Glamour as well as CNET, we learned that, contrary to conventional wisdom, content can be made to appeal to both sexes without lessening the appeal to each.” (Note: It seems CNET was suspicious from the start.)
As for what Krivicka plans to do with these findings: “The field of viral videos is constantly changing and new trends are born every day,” he says. “With these particular findings we want to show advertisers that one video can target men and women. Separate campaigns are not needed.”
Krivicka certainly picked an effective theme for his video; tech-related wedding proposals are always a crowd-pleaser — see The Old Spice Guy delivering a proposal during his viral campaign, a proposal packed with Twitter, Foursquare and Qik, and even an Apple Store wedding.
What do you think of Krivicka’s highly effective, yet false, viral video? What function do you think videos like this could serve in a marketing arena? Have you lost your faith in true love? Let us know in the comments.
For more Web Video coverage:
This post is brought to you by Dynadot, sponsor of the Mashable Awards’ “Best Internet Meme” Category. Dynadot is an ICANN accredited domain name registrar and web host. Join Dynadot on Facebook to learn how to enter its I Can Haz iPad Giveaway!
The Mashable Awards, our annual contest highlighting the very best the web has to offer, is entering its final round and we’re announcing the five finalists in the “Best Internet Meme” category supported by Dynadot. They are:
Sad Keanu
Bed Intruder
FFFFffffuuuuu Guy
Double Rainbow
#FridayReads
You have from now until December 15 to pick your favorite. If you have questions about the Mashable Awards or the list of finalists, please post them to our GetSatisfaction page. Let us know which meme was your favorite: You can vote once per category per day, so get voting!
The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Mashable Awards Category Sponsor:
Win an iPad!
Join us on Facebook to learn how to enter Dynadot’s I Can Haz iPad Giveaway!
Dynadot is an ICANN accredited domain name registrar and web host where you can register the perfect domain name affordably, reliably, simply and securely. Whether you are a blogger, business owner, or planning on creating the next best Internet meme you need a domain that represents you. Let Dynadot help you establish your web identity today.
Top image courtesy of Flickr, Velo Steve
For more Social Media coverage:
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Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Light Can Generate Lift - Science <b>News</b>
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
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Light Can Generate Lift - Science <b>News</b>
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Light Can Generate Lift - Science <b>News</b>
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Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Light Can Generate Lift - Science <b>News</b>
Researchers create a lightfoil that can push small objects sideways.
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
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Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Light Can Generate Lift - Science <b>News</b>
Researchers create a lightfoil that can push small objects sideways.
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Were you one of the many swooning over Frank’s iPhone app-assisted, Central Park proposal to girlfriend Kasey the other month? Well, sorry to tell you, folks, Frank’s undying love was a lie! That is to say, it was a hoax.
Frank’s Marriage Proposal in Central Park hit
According to the YouTube description, the elaborate proposal was orchestrated by a team enlisted by Frank (whose real name is Doug Darwin — Kasey’s real name is, in fact, Kasey). The whole thing — which included a live band and a row boat — was said to be filmed using a bunch of hidden cameras, which were “streamed live into the team’s iPhones so they could watch the whole thing from a safe distance. A behind-the-scenes camera guy videotaped the team in action,” according to the YouTube description.
Whatever app the description is referring to, it doesn’t exist, but it did prompt some commenters to speculate that the whole thing was an elaborate Apple commercial.
It turns out the commenters were wrong — the video was not a shill for Apple. It was made to promote Michael Krivicka’s and business partner, former Saturday Night Live producer James Percelay’s, newest venture, Thinkmodo. Thinkmodo, which will launch on January 3, 2011, focuses on mining the marketing potential of viral videos.
If Krivicka’s name sounds familiar, you may be familiar with his other moniker, The Bald Guy, under which he has come out with such stunts as parody AR iPhone app NUDE IT, as well as a campaign to get Jimmy Fallon to follow him on Twitter.
“Since viral videos are both art and science, we wanted to merge both elements to introduce predictability to the videos’ success,” Krivicka tells us. “As part of our ’study’ we staged an elaborate marriage proposal in Central Park and fused tech and romance to see how well each would be received if merged.”
“Would men be drawn by the awesome iPhone app (which unfortunately doesn’t exist) or would women cry and wonder why Frank threw the ring (which was never in the box)? Since our video was covered by outlets like Glamour as well as CNET, we learned that, contrary to conventional wisdom, content can be made to appeal to both sexes without lessening the appeal to each.” (Note: It seems CNET was suspicious from the start.)
As for what Krivicka plans to do with these findings: “The field of viral videos is constantly changing and new trends are born every day,” he says. “With these particular findings we want to show advertisers that one video can target men and women. Separate campaigns are not needed.”
Krivicka certainly picked an effective theme for his video; tech-related wedding proposals are always a crowd-pleaser — see The Old Spice Guy delivering a proposal during his viral campaign, a proposal packed with Twitter, Foursquare and Qik, and even an Apple Store wedding.
What do you think of Krivicka’s highly effective, yet false, viral video? What function do you think videos like this could serve in a marketing arena? Have you lost your faith in true love? Let us know in the comments.
For more Web Video coverage:
This post is brought to you by Dynadot, sponsor of the Mashable Awards’ “Best Internet Meme” Category. Dynadot is an ICANN accredited domain name registrar and web host. Join Dynadot on Facebook to learn how to enter its I Can Haz iPad Giveaway!
The Mashable Awards, our annual contest highlighting the very best the web has to offer, is entering its final round and we’re announcing the five finalists in the “Best Internet Meme” category supported by Dynadot. They are:
Sad Keanu
Bed Intruder
FFFFffffuuuuu Guy
Double Rainbow
#FridayReads
You have from now until December 15 to pick your favorite. If you have questions about the Mashable Awards or the list of finalists, please post them to our GetSatisfaction page. Let us know which meme was your favorite: You can vote once per category per day, so get voting!
The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Mashable Awards Category Sponsor:
Win an iPad!
Join us on Facebook to learn how to enter Dynadot’s I Can Haz iPad Giveaway!
Dynadot is an ICANN accredited domain name registrar and web host where you can register the perfect domain name affordably, reliably, simply and securely. Whether you are a blogger, business owner, or planning on creating the next best Internet meme you need a domain that represents you. Let Dynadot help you establish your web identity today.
Top image courtesy of Flickr, Velo Steve
For more Social Media coverage:
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Light Can Generate Lift - Science <b>News</b>
Researchers create a lightfoil that can push small objects sideways.
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Light Can Generate Lift - Science <b>News</b>
Researchers create a lightfoil that can push small objects sideways.
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
Lawyers for former Senate Candidate Robin Carnahan are arguing that the Fox News network is singling the Missouri Democrat out in its lawsuit alleging her campaign violated the network's copyrights.
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Light Can Generate Lift - Science <b>News</b>
Researchers create a lightfoil that can push small objects sideways.
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader <b>...</b>
Adobe releases Lightroom 3.3, ACR 6.3 & Lens Profile Downloader: Adobe has released Photoshop Lightroom 3.3, Camera Raw 6.3 and DNG Converter 6.3. These are final versions of updates that were originally posted as 'release candidates' ...
Carnahan Camp To Fox <b>News</b>: Why Single Us Out? | TPMMuckraker
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