Making Money Through

Hands up – I admit I am a techno-skeptic. I hate technology for the sake of technology, I want technology that actually benefits me and improves my life. Apple’s iPad – what’s the point of the iPad? You can’t connect it to your work network and it still doesn’t support Flash. Social media, what is the point of Social media? If I want to communicate with someone I’ll either ring them up on my (okay I’ve actually got a smartphone!) phone or call round and see them. But then along comes Google and they are reportedly taking social media ‘citations’ as part of their ranking algorithm so I am suddenly forced to start paying attention.

What is a Citation?, who cares – well I do now because I need to earn them apparently to move my business forward. I have been running my online business at Stinkyink.com for nearly ten years. In that time we have survived Google's Florida update and all the others through to Panda and managed to grow our business based on good old fashioned link building and website optimization, but now suddenly I have to start paying attention to something else.

Let’s be honest here, I run a commercial website selling ink – it’s not the sexiest product in the world and is difficult to make exciting. Most people actually positively resent buying ink cartridges because the perception is that they are poor value for money so to get positive social media ‘citations’ is always going to be a tough call. So, kicking and screaming I’ve been forced to pay attention to Twitter and Facebook. Do you know what, I have just realised that Twitter is a really useful tool for me, not necessarily for promoting my business or myself indeed, but by being careful about who I follow and building up a list of relevant follows over the past few months I am finding that I spend useful time learning things. My biggest frustration is tweeting and then nobody responding, do I live in a vacuum?

So Twitter for us is becoming a useful resource. Those words are a bit like saying ‘that cabbage was very nice’ not a sentence that I would normally utter! I see friends of mine with commercial sites, who tweet once every six weeks ‘Sale’ or ‘special offer’ and even I understand that is not the way to earn ‘citations’ or anything else worthwhile, you do have to engage with these mediums to get any benefit and that takes time and attention, if you don’t have that time then stick with the trusted SEO methods of link building and optimization.

Continued on the next page


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